Refferencer

ⁱ Office of National Statistics, offentliggjort den 12 august 2019,
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/datasets/internetaccesshouseholdsandindividualsreferencetables
ⁱⁱ Statista: https://www.statista.com/statistics/532015/sharing-newsbrand-stories-on-facebook-by-time-of-day-uk/

² Statista https://www.statista.com/statistics/280655/proportion-of-retail-sales-made-online-great-britain-by-retail-sector/
, published October, 2018

ⁱ https://www.visa.co.uk/about-visa/newsroom/press-releases.2897869.html

¹ Office of National Statistics, 2017
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/adhocs/007401socialnetworkingbyagegroup2011to2017

¹ Advanced Web Ranking, June 2019 https://www.advancedwebranking.com/ctrstudy/

ⁱ Forskning bestilt af Yell og udført af Critical Research Ltd i 2017. Undersøgelse foretaget med 500 forbrugere på 16 år og derover i Storbritannien og 500 SMB-beslutningstagere i Storbritannien.
ⁱⁱ Forskning bestilt af Yell og udført af Critical Research Ltd i 2017. Undersøgelse foretaget med 500 forbrugere i alderen 16 år og derover i Storbritannien og 500 SMB-beslutningstagere i Storbritannien.

ⁱOfcom report, 2018: https://www.ofcom.org.uk/research-and-data/multi-sector-research/cmr/cmr-2018/summary
ⁱⁱ Ofcom, 2015 https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2015/cmr-uk-2015

¹ https://www.statista.com/topics/4106/social-media-usage-in-europe/, published February 8th 2018

¹ https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/, offentliggjort juni 2015
² Forskning bestilt af Yell og udført af Critical Research Ltd i 2017. Undersøgelse foretaget med 500 forbrugere i alderen 16 år og derover i Storbritannien og 500 SMB-beslutningstagere i Storbritannien.

¹ Monetate forskning,2018: https://info.monetate.com/rs/092-TQN-434/images/EQ42018MoreEqualsMore.pdf
² https://blog.salecycle.com/featured/10-fascinating-stats-cart-abandonment/

¹Statista, 2019 https://www.statista.com/statistics/990074/retailers-using-online-marketplaces-in-the-uk/

² Statista, 2018 https://www.statista.com/chart/14012/features-making-a-great-online-shopping-experience/

¹ https://www.cbinsights.com/research/startup-failure-reasons-top/, offentliggjort 2 februar 2018

¹ Henley Business School, May 2018 https://assets.henley.ac.uk/defaultUploads/PDFs/news/Journalists-Regatta-Henley_Business_School_whitepaper_DIGITAL.pdf?mtime=20180703154430&_ga=2.131085839.1872607021.1546937470-647522500.1546937470

Pas på dine nuværende kunder

https://blog.capterra.com/free-and-open-source-crm/

https://www.forbes.com/sites/larrymyler/2016/06/08/acquiring-new-customers-is-important-but-retaining-them-accelerates-profitable-growth/#63d51a556671

https://www.invespcro.com/blog/customer-acquisition-retention/

 

Demo en Online fakturerings service

https://www.xero.com/uk/resources/small-business-guides/invoicing/online-invoicing-benefits/

https://www.izettle.com/gb

https://sumup.co.uk/

https://www.paypal.com/uk/home

 

Brug en web opbygger, ikke en web udvikler

https://wordpress.com

https://www.squarespace.com

1: Hvem er dine kunder?

 

2. Hvad har du brug for før du starter?

 

3. Den gyldne mulighed med sociale medier

https://businessnewswales.com/uk-smes-are-more-confident-than-ever-before-in-2018/

https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

 

4. Maintenance og rapportering

https://sproutsocial.com

https://www.sotrender.com

https://hootsuite.com/en-gb/

 

Social media statistik

https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/

 

Twitter statistik

https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/ from turnerlittle

 

Facebook statistik

https://newsroom.fb.com/company-info/

 

Smarte indsigter

https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2018/

 

Branding beskeder på Sociale medier

https://sproutsocial.com/insights/data/q3-2016/

1. Markedsføring - din forretnings fingeraftryk

http://uk.businessinsider.com/shoppers-expect-more-personalization-2017-10

 

2.Gør din online tilstedeværelse fit til formålet

https://www.fipp.com/news/insightnews/chart-of-the-week-marketing-b2c-b2b

https://wordpress.com

https://www.squarespace.com

 

3. Reklamens magt

https://ads.google.com/intl/en_uk/home/

https://www.google.com/intl/en_uk/business/

 

4 Email markedsføring

https://www.shortstack.com/blog/best-ways-to-collect-email-addresses/

 

Marketing taktik 2018

https://www.omnicoreagency.com/digital-marketing-statistics-2018/

 

Mobile brugere statistik

https://www.omnicoreagency.com/digital-marketing-statistics-2018/

 

SMB blog statistik

https://growonlinemarketing.co.uk/12-local-marketing-stats-that-will-blow-your-socks-off/

 

Sociale medier statistik

https://www.hubspot.com/marketing-statistics

 

Visuel statistik

https://www.hubspot.com/marketing-statistics

https://www.ons.gov.uk/businessindustryandtrade/retailindustry/articles/comparingbricksandmortarstoresalestoonlineretailsales/august2018**
https://moz.com/blog/ecommerce-benchmark-kpi-study-2017
****https://www.ons.gov.uk/businessindustryandtrade/retailindustry/articles/comparingbricksandmortarstoresalestoonlineretailsales/august2018
*****https://clutch.co/website-builders/resources/small-business-websites-2018


Casestudier, sammenligninger, statistikker, forskning og anbefalinger leveres "SOM DET ER" og er kun beregnet til informationsformål og bør ikke påberåbes til operationel, markedsføring, juridisk, teknisk, skattemæssig, finansiel eller anden rådgivning. Visa Inc. giver hverken nogen garanti eller erklæring om fuldstændigheden eller nøjagtigheden af oplysningerne i dette dokument (inklusive eksterne sider, der henvises til i dette dokument), og påtager sig intet ansvar eller ansvar, der kan skyldes afhængighed af sådanne oplysninger. Oplysningerne heri er ikke beregnet som investering eller juridisk rådgivning, og læsere opfordres til at søge rådgivning fra en kompetent professionel, hvor sådan rådgivning er påkrævet.

1. Kortbetalings Trenden

https://www.ukfinance.org.uk/convenience-of-debit-card-payments-puts-cash-in-second-place/

ibid

 

2. Er det det værd

https://www.fsb.org.uk/resources/the-benefits-of-using-card-payment-terminals

https://smallbusiness.chron.com/advantages-debit-card-payments-businesses-1885.html

https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-accepting-payment-cards-sales

 

3. Hvor starter jeg

https://www.pcicomplianceguide.org/faq/

Hvad er "the cloud"

https://www.xero.com/blog/2014/05/cloud-adoption-among-uk-accounting-firms/ (from 4 years ago)

 

Få din forretning gennemgået online

 

https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html

https://www.campaignlive.co.uk/article/smartphone-browsing-overtakes-laptop-desktop-surfing-first-time/1444268